Natural hair products done right.
Pattern Beauty has everything you need for juicy, joyful, and healthy hair.
We focus on the use of quality ingredients to nourish each strand of hair. By Black hair for Black hair, we have all the hair accessories, styling products, hair treatments, and more that your textured hair didn’t have access to. We have something for every curly hair type and if you don’t know where to start we have the resources to teach you about your hair. We are here to empower you.
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PATTERN Beauty by Tracee Ellis Ross Leave-In Conditioner 25 fl oz – Rich Moisture for Curly, Coily and Tight-Textured Hair, 3a to 4c,25 fl oz
PATTERN’s bestseller, the Leave-In Conditioner features a blend of oils, biotin and honey to help detangle, seal in moisture, and prevent unwanted frizz while giving soft curl pattern definition. A refreshing and restoring treatment for curls and coils.
A Leave-In Conditioner that seals in moisture, helps detangle and adds extra hydration while giving soft curl pattern definition.
Seals in moisture before or after styling. Great as a moisture-rich detangler. Works great under styling products such as gels or creams.$49.00 -
PATTERN Beauty Mini Stylers Kit for Curly, Coily & Tight Textured Hair – Includes Hydrating Mist, Curl Gel, Styling Cream & Strong Hold Gel
Includes: Hydrating Mist 3 fl oz, Curl Gel 3 fl oz, Styling Cream 3 fl oz & Strong Hold Gel 3 oz.
The Mini Stylers Kit is a juicy little box to play with PATTERN to get a sense for which stylers your texture likes best.
Deluxe-sized & ready for trial or travel, you’ll receive 4 curl must-haves designed to define, hydrate & hold the beautiful plethora of hairstyles our textures can create from braids to bantu knots, wash-&-gos to locs.$34.00 -
$28.00 -
PATTERN Beauty by Tracee Ellis Ross Curl Gel, 3 Fl Oz, Travel Size, Best for Curlies, Coilies and Tight-Textured, 3a to 4c
Provides defined, bouncy & juicy curls looking for medium hold
A favorite for wash-&-gos
Nourishes with Aloe Vera, Coconut Oil & Cacay Oil.$12.00 -
Pattern Hydrating Mist & Leave-In Conditioner | Define and Moisturize your Curls! Revive and Replenish Mist! 3oz Set
Hydrating Formula: This leave-in conditioner has a moisturizing formula to define and replenish curls.
Coconut Scent: It has a light coconut scent that leaves hair smelling fresh.
For All Hair Types: This product is suitable for all hair types and textures.$26.93 -
Pattern Styling Cream & Leave-In Conditioner | Define and Moisturize your Curls! Rich Moisture & Definition! ! 3oz Set
Moisturizing Formula: This leave-in conditioner provides intense hydration and moisture to dry, damaged hair.
Defines and Softens Curls: The creamy formula helps define and soften curls while adding definition and bounce.
For All Hair Types: This moisturizing conditioner is suitable for all hair types and textures.$23.97$26.49 -
PATTERN Beauty by Tracee Ellis Ross Wash Day Essentials: Leave-In Conditioner 9.8 fl oz Plus Travel Size Hydration Shampoo 3 fl oz
Includes: 9.8 fl oz Leave-In Conditioner & 3 fl oz Hydration Shampoo.
A super-duo to help strands start fresh, our Wash Day Essentials kit contains two of our most loved formulas.
Our Hydration Shampoo gently cleanses curls & coils without stripping strands.$29.00 -
PATTERN by Tracee Ellis Ross Curl Cocktail Kit Includes: Leave-In Conditioner 3 oz, Styling Cream 3 oz, & Curl Gel 3 oz
Includes mini sizes of the Leave-In Conditioner, Styling Cream, Curl Gel plus comes in a chic mesh cosmetic bag Ultimate styling kit for curlies on the go Perfect for ponytails, puffs, wash-and-go styles, and protective-style touch ups. Tubes are refillable for the eco-conscious curly!
$32.00 -
PATTERN Beauty by Tracee Ellis Ross Texture Travel Kit for Curly & Coily Hair, 3a-4c, Includes 3 oz Leave-In Conditioner, 3 oz Intensive Conditioner, 3 oz Cleansing Shampoo
For travel or trial, includes 3 oz Leave-In Conditioner, 3 oz. Intensive Conditioner & 3 oz. Cleansing Shampoo plus comes in a chic mesh bag
Tight Textures rejoice! This is the perfect bag of minis if you’re looking to try some new products or pack a bag for the road.
Tubes are refillable for the eco-conscious curly!$32.00 -
PATTERN Beauty by Tracee Ellis Ross Mini Styling Cream for Curly & Coily Hair 3 Fl Oz
Lookin like a jar of thick buttercream, our Styling Cream is the curly hair cream of your dreams. This curl defining cream provides superior moisture penetration & the ideal oil-rich, touchable hold for a range of curl types and setting hair styles including twist outs, braid outs, Bantu knots, wash-&-gos & more.
Essential elements of Shea Butter, Cacay Oil & Sweet Almond Oil nourish the hair to promote hair retention while preventing breakage or damage. Say goodbye to frizz and hello to curl definition in all the versatile looks tight textures, coily & curly hair types can create.
This curl cream styling product is also great for twisting locs!$12.00 -
PATTERN Beauty by Tracee Ellis Ross Hydration Shampoo w Honey, Aloe Vera, Biotin and Tea Tree Leaf Oil for Curly Hair 3a-4c, 9.8 fl oz
Boosted with 10 nourishing oils & infused with Biotin, our creamy, gentle Hydration Shampoo cleanses curls, scalp & removes buildup.
A creamy, gentle hydrating shampoo that softly lathers to cleanse your hair and scalp removing build-up and dirt without stripping away moisture.
Cleanses your Hair & Scalp, removing buildup and dirt without stripping away moisture. Hair is left feeling healthy and hydrated .$21.00 -
PATTERN Beauty by Tracee Ellis Ross Styling Custard, 15 Fl Oz, Best for Curlies, Coilies and Tight-Textured Hair, 3a-4c
The lightweight and slippy Styling Custard makes styling easier for kids and adults
Provides hydrated hold, definition, and shine
Perfect for wet or dry ponytails, braid-outs, twist-outs, and bantu knots$28.00
