Natural hair products done right.
Pattern Beauty has everything you need for juicy, joyful, and healthy hair.
We focus on the use of quality ingredients to nourish each strand of hair. By Black hair for Black hair, we have all the hair accessories, styling products, hair treatments, and more that your textured hair didn’t have access to. We have something for every curly hair type and if you don’t know where to start we have the resources to teach you about your hair. We are here to empower you.
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PATTERN Beauty by Tracee Ellis Ross Curl Gel, 3 Fl Oz, Travel Size, Best for Curlies, Coilies and Tight-Textured, 3a to 4c
Provides defined, bouncy & juicy curls looking for medium hold
A favorite for wash-&-gos
Nourishes with Aloe Vera, Coconut Oil & Cacay Oil.$12.00 -
PATTERN Beauty by Tracee Ellis Ross Curl Mousse 8 oz / 236.6 mL
Our ultra-light Curl Mousse is a top seller that delivers weightless volume & touchable hold to curly hair.
This fluffy, one-step formula dries quickly & defines to preserve patterns 3B-4C & set poppin styles.
The foamy mousse is crafted from Marshmallow Root & Castor Oil to maintain softness & smoothness.$23.00 -
PATTERN Beauty by Tracee Ellis Ross Detangling Nectar w Sea Moss for Curly Hair 3a-4c, Great for Knots, Tangles and Matting, 12 fl oz
Our bestselling Detangling Nectar glazes curls to ease combing through knots & coils seeking their independence.
This slippy formula is crafted from Sea Moss, Aloe Vera & Grapeseed Oil to leave hair with shine & hydration.
Works on wet or dry hair.$28.00 -
PATTERN Beauty by Tracee Ellis Ross Heavy Conditioner, 13 Fl Oz, Avocado Oil, Shea Butter & Safflower Oil, Rich Moisture for Curlies, Coilies and Tight-Textures, 3a-4c
Great for coily textures
Very rich, buttery thick formula that gives a ton of moisture
Works well for high-porosity hair types$28.00 -
PATTERN Beauty by Tracee Ellis Ross Hydrating Mist w Avocado Oil for Curly Hair 3a-4c, 12 fl oz
Nectar of the gods, our Hydrating Mist refreshes & reactivates curls while protecting hair from environmental stressors.
Crafted with Aloe Vera, Coconut Oil & Avocado Oil, the milky formula quenches thirsty curls with essential nutrients & additional moisture between wash days.
Formulated without SLS/SLES, Cyclic Silicone-free, Phthalates-free & paraben-free.$19.00 -
PATTERN Beauty by Tracee Ellis Ross Hydration Shampoo w Honey, Aloe Vera, Biotin and Tea Tree Leaf Oil for Curly Hair 3a-4c, 9.8 fl oz
Boosted with 10 nourishing oils & infused with Biotin, our creamy, gentle Hydration Shampoo cleanses curls, scalp & removes buildup.
A creamy, gentle hydrating shampoo that softly lathers to cleanse your hair and scalp removing build-up and dirt without stripping away moisture.
Cleanses your Hair & Scalp, removing buildup and dirt without stripping away moisture. Hair is left feeling healthy and hydrated .$21.00 -
PATTERN Beauty by Tracee Ellis Ross Intensive Conditioner, 29 Fl Oz, Shea Butter, Avocado Oil & Vitamin E, Extreme Moisture for Curly Hair, Curl Restoration and Tight-Textures, 3a-4c
Great for tight textures (4A-4C)
Rich & smooth formula penetrates all hair types to soften & hydrate
Works well for low porosity hair types$49.00 -
$28.00 -
PATTERN Beauty by Tracee Ellis Ross Leave-In Conditioner 25 fl oz – Rich Moisture for Curly, Coily and Tight-Textured Hair, 3a to 4c,25 fl oz
PATTERN’s bestseller, the Leave-In Conditioner features a blend of oils, biotin and honey to help detangle, seal in moisture, and prevent unwanted frizz while giving soft curl pattern definition. A refreshing and restoring treatment for curls and coils.
A Leave-In Conditioner that seals in moisture, helps detangle and adds extra hydration while giving soft curl pattern definition.
Seals in moisture before or after styling. Great as a moisture-rich detangler. Works great under styling products such as gels or creams.$49.00 -
PATTERN Beauty by Tracee Ellis Ross Lightweight Conditioner, 3 Fl Oz, Rich Moisture for Curlies, Coilies and Tight-Textured Hair, 3a-4c
Softens and strengthens
Serves as a great co-wash or daily conditioner that won’t weigh down curls
Fortifies while providing slippage for detangling$12.00 -
PATTERN Beauty by Tracee Ellis Ross Medium Conditioner – Hydration & Slip for Curly Hair 3a-4a, 29 fl oz
Ideal for coily and curly hair needing moisture, slippage and curl definition.
Great for hydrating dry hair, nourishing low to normal porosity curls, and defining without weighing down. Infused with Jojoba and Oilive Oil.
Great for 3B-4C curls, offering slip, softness, curl definition and hydration.$44.10 -
PATTERN Beauty by Tracee Ellis Ross Mini Styling Cream for Curly & Coily Hair 3 Fl Oz
Lookin like a jar of thick buttercream, our Styling Cream is the curly hair cream of your dreams. This curl defining cream provides superior moisture penetration & the ideal oil-rich, touchable hold for a range of curl types and setting hair styles including twist outs, braid outs, Bantu knots, wash-&-gos & more.
Essential elements of Shea Butter, Cacay Oil & Sweet Almond Oil nourish the hair to promote hair retention while preventing breakage or damage. Say goodbye to frizz and hello to curl definition in all the versatile looks tight textures, coily & curly hair types can create.
This curl cream styling product is also great for twisting locs!$12.00